Getting Good Search Engine Rankings

If you're going to be visible through organic search hits, you need to know what you're doing. Here are some do-it-yourself tips and information on what you should think about when choosing an external search engine optimizer (SEO).

Also look at the checklist for search engine optimization for tips on how to improve your search engine rankings.

When we discuss visibility on search engines, we are talking about visibility on organic searches as opposed to paid listings. This kind of visibility assures you ready access to a great amount of traffic at no cost.

A great number of companies sell search engine optimization - some of them are serious, others will do things on your behalf that put you at risk of being excluded from the search engine (or pulled so far down in the list of hits that the effect is the same). If you choose an external SEO-partner, make sure that your provider does work that is in line with, for example, Google's guidelines.

Fundamental search engine optimization is something you can do yourself. If you currently have poor digital visibility, a little work on your part can be enough to improve your placement significantly - perhaps even a first page placement. It depends on how much competition you face.

A list of the most important things to think about and links to online resources that can help you do this yourself are available below. I developed it in conjunction with Roar Eriksen, a search engine expert from Online Services. It can be downloaded and used free of charge.

See the checklist for search engine optimization as a web page

Download the checklist for search engine optimization as a word-file

Getting Good Search Engine Rankings

Free report:

How To Get A Better Web Site In Three Easy Steps.