How to write web copy that sells

How you write your copy really makes a huge difference to your online sales. And even if you don't sell products directly, good sales copy will help you persuade the user to make a donation, subscribe to your newsletter or complete an application form. Here's how you do it.

Is your key content drowning in news?

Many web editors spend a lot of their time writing news stories for the company web site. However, traffic analysis frequently reveals that this content is not very popular - and that users may in fact miss the key content they come to find (product data, addresses etc.) because it's practically drowning in news stories.

How to evaluate your own web site

Is your web site in need of improvement, but you don't really know where to start? Have you changed your web site recently, and want to make sure that it's actually been improved? Now you can perform a professional evaluation of your web site yourself. Here's how.

How to Develop a Successful Web Concept

If you want to make your web site a success, you should take web concept development seriously. A concept describes the user's experience of a web-site and what reason the user shall have to visit the site. Concept development can be purchased as a professional service, or you can do it yourself. Here's an easy method for developing a successful web concept.

Free: Content Chart for an Intranet

Most intranets are not all that different from each other - the same content subjects tend to apply to most companies and organizations. Content-Strategy has developed a universal intranet content chart that you can use directly - or modify - for free.

Web Writing

The discipline of writing for the web has changed in recent years. Once a matter of simply shortening texts, writing for the web has begun to mean choosing the right words and using them the right way. What the right words are and how they should be used now depend on the kind of web copy you are writing. Content-Strategy has developed three different free check lists to help you on your way.

How To Get Better Search Engine Rankings

If your company web site is currently not ranking well at search engines, you are missing out on a vital source of web traffic. Here are some tips for improving your search engine rankings yourself (without hiring a search engine optimization company).