Content Based Sales

Content-based sales means using high-quality content to generate traffic, which you then use to earn money (but not necessarily on the web-site).

How To Develop A Good web Concept - free tutorial that will help you develop a potentially profitable content based commercial web concept (PowerPoint).

Content-Strategy can be described as one of these sites. I have uploaded content worth tens of thousands of dollars on this web-site. Usually, there are high royalties for these kinds of presentations at classes, seminars and lectures. Companies pay steep consulting fees for this kind of experience. And the checklists and templates offered free here are the result of many an unpaid hour to develop.

Why do I do this? For one reason, I think that it is important to share the basic principles of content development on the web because this contributes to the professionalization of the content field as a whole. But actually because I get more jobs (both consulting jobs and training/lecturing jobs) by sharing my skills in this way.

Skills and abilities don't come free. It costs time, money and effort over many years to establish proficiency in any field. Nonetheless, a certain amount of skill is free online because you can actually generate revenues in other ways by using the net to sharing the skills you have.

This is really a third-generation concept*: the web as skill-sharing tool. This approach to earning money online places the web (finally) in the same category as other media: Not as a world in and of itself, but as a tool and a medium with respect to strategies, products and the bottom line for a company, organization or person as a whole. Holistic web!

If you wish to use the web in this way, content is the most important thing to consider. Your content must be useful, relevant, tuned to your audience and of very high quality. By focusing so closely on content (as long as you ensure high technical quality of your site), you will automatically gain good search engine rankings. High quality content is exactly what the search engines are trying to find and hope to provide their users.

Content-based sales, as I see it, is a win-win-win situation. Users learn what they want to learn, and they get the skills they need for free. The host gains status as a skilled professional or institution and generates increased sales for its skill-based products or services. And the go-between (often a search engine) can do an optimal job of combining the information-hungry party with the right information source. Everybody wins!

Furthermore, once you have a lot of good quality content, you will be set to attract a lot of traffic on a permanent basis. When this happens you can make money from selling or marketing your offline products and services, you can sell premium content as e-books or other digital products, you can make money through affiliate programs, sell advertising space or focus on building a mailing list and profiting from e-mail marketing. The possibilities are endless!

*Third-generation in the sense that all media develop in generations: The first who use a new medium are usually research communities and professors. In this generation, the medium is exclusive to nerds, the few with the skills for and interest in a narrow field. The second generation brings the innovators - those young, hip and curious, who use the medium because it is trendy. This generation leads to a bubble (think the dot.com meltdown). The medium's third generation includes basic consumers; the medium is mature. The web is in its third generation now!