Content on the Web

When most people think of web content, they think of words, of text. But this is only a fraction of the whole picture. Content on the web is also video, sound, transactions, links, discussion forums and much more. The whole gamut of content elements makes up what we call interactive communication.

Here is a tutorial describing the different kinds of content on the web and examples of each. In addition, you will find a content matrix, which can help explain what kinds of content suit what kinds of information. The matrix also contains a column called "Areas of improvement" where you can add ideas for your own web-site.

Types of web content - free tutorial (PowerPoint)

Content matrix (word document)

The web editor works with content as a whole. For managing this, the web editor also needs to keep a constant eye on the big picture. Check out this essential tutorial for getting an overview of strategy considerations related to web content and communication as a whole:

Content strategy considerations - free tutorial (PowerPoint)